Customer Behaviour and Loyalty

Limit – 1,000 words maximum excluding the appendix; download the standard cover.

Outline for the assignment

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1.Your research question and hypothesis

2.Sampling – what is your plan for sampling the respondents to the questionnaire

3.Your independent and dependent variables – how your conceptualize and operationalize such variable (what scale you used if you have)

4.What do you think are the major limitations of using survey for research (illustrate in the context of your data collection plan and do not include simple technical reasons like lack of experience, respondents not cooperative etc)

5.Appendix – the questionnaire

 

It is a group work. the topic of this project is Analyzing the factors affecting  effectiveness of Garbage Sorting And Recycling Policy in Taiwan. This assignment is part of my project. My part is question No. 1 and 2.

There is some thoughts, you may extend them or give your own opinion. and write them into paragraph.

Research question:

How the 3 incentive factors (policies regulated incentive, civil participation incentive, and financial incentive) affect the effectiveness of garbage sorting and recycling policy in Taiwan?

Within the 3 factors, what is the most significant factor affecting the effectiveness of garbage sorting and recycling policy in Taiwan?

Hypothesis:

The 3 factors significantly affect the effectiveness of garbage sorting and recycling policy in Taiwan.

The elderly people is doing well in garbage sorting, because they do not want to waste money.

There are more people in a family live together would taking well care in garbage sorting than people live alone.

People who has higher education is better sorting the garbage.

Sampling

Sampling frame: Taipei as the study case

Sampling size: 200-300 (according to what?) (but in the community? or university?)

Sampling design: ?? (cannot use the available subjects)

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