My crisis communication will be for active shooter situation.
This assignment allows students to highlight the essential elements of a crisis communication plan and identify the various stages of a crisis by creating a plan that serves as a basis for managing any crisis that an organization may face. This assignment allows students the freedom of working independently to better understand the most effective ways for businesses to communicate during a crisis.
Assignment: Study chapter 2 of “Leading Through a Crisis” and conduct additional research of relevant crises and plans to gain a deeper understanding of the components of a crisis communications plan. Students will use their current or recent jobs as the subject to write a crisis communications plan that will serve as the basis of future assignments throughout the course.
The crisis communications plan accounts for 25% of your semester grade.
Your 20+ page crisis communication plan must address all stages of a crisis as discussed in chapter 2.
Your crisis communications plan may follow any standard format highlighted in the text, in the assigned case-study assignment document, or over the course of your additional research.
Your crisis communications plan must include a table of contents.
Your crisis communications plan must include an executive summary.
Your crisis communications plan must include a bibliography AP6. For more information on Crisis Communication Plan check out : https://en.wikipedia.org/wiki/Crisis_communication
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