Corporate Strategy Vs. Marketing Strategy

Read the article Corporate Strategy vs. Marketing Strategy, then explain how the two strategies will intersect to produce a successful plan for your chosen project idea.

Corporate Strategy Vs. Marketing Strategy

Don't use plagiarized sources. Get Your Custom Essay on
Corporate Strategy Vs. Marketing Strategy
From as low as $9/Page
Order Essay


Expert Answer

Corporate Strategy vs. Marketing Strategy

Integrating Corporate Strategy and Marketing Strategy

A strategy is very important in the management of any business operation. there are some differences between corporate strategy and marketing strategy. The objective of a corporate strategy is to increase profitability through activities such as improving sales, reducing production cost, and product diversification. The corporate strategy focuses on the long-term direction of an organization (Thompson, 2019). The main objective of a marketing strategy is to make and sell products. Marketing strategies involve activities such as the marketing mix – product, price, place, and promotion (4Ps), pricing models, branding, advertising, and other forms of sales promotion activities. Marketing strategies focus on the short-term and deal with the targets and goals that need to be achieved in the short run. Even though the two strategies are different, they should align in order to achieve success. The corporate strategy provides a platform on which the marketing strategy is established (Thompson, 2019). The proper alignment of the two results in the creation of competitive advantage.

The product I have selected for my project, the Chrono App, provides a great example of a case where the corporate strategy intersects with the marketing strategy. DrChrono’s corporate strategy includes product line diversification and raising the revenues made by the company. In order to raise revenue, there is a need to innovate and come up with new products. The new product aligns with the diversification strategy used by the company. In order to support the corporate strategy of differentiation, the marketing strategy will ensure that the new product is unique and that it is differentiated. The marketing strategy of the product will also include branding, advertising, and public relations in an attempt to contribute to the company’s next generation of solutions and products.


Thompson, J. (2019, February 04). Corporate Strategy Vs. Marketing Strategy. Retrieved February 15, 2019, from

How to place an order?

Take a few steps to place an order on our site:

  • Fill out the form and state the deadline.
  • Calculate the price of your order and pay for it with your credit card.
  • When the order is placed, we select a suitable writer to complete it based on your requirements.
  • Stay in contact with the writer and discuss vital details of research.
  • Download a preview of the research paper. Satisfied with the outcome? Press “Approve.”

Feel secure when using our service

It's important for every customer to feel safe. Thus, at The Homework Writings, we take care of your security.

Financial security You can safely pay for your order using secure payment systems.
Personal security Any personal information about our customers is private. No other person can get access to it.
Academic security To deliver no-plagiarism samples, we use a specially-designed software to check every finished paper.
Web security This website is protected from illegal breaks. We constantly update our privacy management.

Get assistance with placing your order. Clarify any questions about our services. Contact our support team. They are available 24\7.

Still thinking about where to hire experienced authors and how to boost your grades? Place your order on our website and get help with any paper you need. We’ll meet your expectations.

Order now Get a quote