Click on the “Create Journal Entry” button at the top of this page to start your journal. This is not a timed activity.
Journal 3: Marketing Plan Part D: Pricing and Distribution Strategy
Due Week 7 and worth 120 points
You will now consider your company’s strengths and weakness, along with your product or service price.
Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company’s market information, consider the strengths and weakness of your company and its products or services.
Write a four to six (4-6) paragraph journal entry in which you:
Note: Insert the information from the completed Journal 4 entry into “Section 4: Pricing and Distribution Strategy” in the provided Marketing Plan Template (located in Week 4).
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