Reflection and Discussion
Topic – Channels Of Distribution – 600 words
Become familiar with the terms “channels of distribution” and “supply chain logistics.”
1. Understand distribution/channel intensity.
2. Acknowledge channel conflict and resolution.
3. Recognize the impact of channel power on channel behavior.
4. Stress the importance of retailing and its various forms.
Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), the term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
Go online and compare three franchises (e.g., franchise.org, americasbestfranchises.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise from another industry (e.g., hair cutting). Make a table to report the fee structures (upfront, continued licensing), as well as benefits touted for franchisees of each franchise system. What would tempt you to pitch in with some friends and buy a franchise when you finish your degree?
If you were to take your company global, which 3 countries would be your first targets and why? What kinds of strategies and products fit with those countries’ segments of customers?
Activity: Review Figures 10.2 (Manufacturers Direct to Consumers) and Figure 10.3 (Manufacturers through a Channel) in chapter 10, discuss the pros and cons of each scenario.
The assignment is to answer the question provided above in the essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not be used. The paper should be at least 2 – 2.5 pages in length, Times New Roman 12-pt font, double-spaced, 1-inch margins, and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
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