CASE STUDY 1-1: Lego

Discussion Questions

1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?

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2. Which of the generic strategies does Lego appear to be using on this case? Provide support for your choice.

3. Are changes implemented by Knudstorp an indication of hypercompetition? Defend your position.

4. What advice would you give Knudstorp to keep Lego competitive, growing, and relevant?

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