Buyer Motivation Analysis

Buyer Motivation Analysis Essay

Choose a company from the following list and using your chapter reading content, and your researching skills address the following checklist items:

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Speaksake –

Abeo – &

Creative Home Engineering –


Contour –

The Natural Baby Company –

Back to Rock –


•Identify the company you chose and describe the product or service they provide
•Describe the types of buyers most likely to purchase this product or service (see p.164 and 188)
•Indicate the personal factors (p.174) that might impact their buying decision
•Using Maslow’s Needs Hierarchy (p.176) explain the potential buyer’s motivation
•Then using the Stages of Adoption process on page 182, describe the adoption process used by the consumer of your chosen product or service.
Respond to the Checklist items in a 2 page APA formatted paper and submit your assignment to the Dropbox.

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