Brand Lexical Analysis

For this assignment, select a company that interests you (it can be your own, one that employs you, or another of your choice) and copy/paste the most recent posts from the company’s website into a separate document and save it for reference. Then, analyze the textual content by pasting it into the free Try It Online section of Linguistic Inquiry and Word Count (LIWC) lexical analysis software to uncover the main lexical information about the website content. You can also try Textalyser or Sketch Engine

Present your findings and how they relate to the profile of your brand in a 2- to 3-page paper (not including title and reference pages). Your paper must also address the following questions:

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What messages is the brand trying to transmit through its website?

What are the keywords being used?

How well does the content analysis reflect the specific profile, value proposition, and image of the brand? Thoroughly explain your interpretation of the analysis.

How valuable do you think this analysis is for a marketer?

Your paper should be supported by a minimum of two resources and must include both the name of the brand and the reference for the brand information used in your analysis (including the URL).


Linguistic Inquiry and Word Count (LIWC). (n.d.) Discover LIWC2015. Retrieved from

Sketch Engine. (n.d.) Text analysis with Sketch Engine. Retrieved from

Textalyser (2004). Textalyser. Retrieved from For more information on Brand Lexical Analysis check out :

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