B2B Product Marketing Plan

Please use APA format to do the marketing plan of the product
Product: DocuSign® eSignature Including:

●    Company Description (highlight the recent history and recent successes of the organization.)

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●    Situation Analysis
–    Company goals (three key aspects of the organization strategy that influence the marketing plan: the mission, goals, and core strengths/sustainable competitive advantages)
–    Company Positioning and Messaging

●    Previous Year’s Marketing Analysis
–    Overview of the company’s financial results

●    Evaluation/Measuring (Indicates how the plan will be monitored (controlled) to ensure that you are on target. Here include the standards that you will employ and how you will monitor performance against these standards, and how corrective action will be taken if necessary. Specify contingency plans.)

●    Technology- (current technology assessment and future deployment)

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●    Conclusion – Here include a brief statement of your significant conclusions plus what you have learned from the project. Also, what you would do differently were you to prepare another marketing plan for a B2B marketplace

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