There has been an increased shortage of wine in the Australian market and the people have been having either little wine to drink or none. This is evident as most people prefer going for hard drinks which are not there preferred choice hence making most people incur health problems which can be avoided if we come up with a drink which is a wine that will help the people of Australia have a soft drink that they can enjoy anytime they need it and has no side effect as compared to hard drinks. A business that knows its competitor well try to produce goods that are better compared to its competitors hence since Taylor’s wine has identified its competitors in the market, it produces its wine in such a way that most companies that are competitors in the market cannot reach their manufacturing standard.
Any company that would wish to venture into any market should make a thorough study of the market and know who will be their competitors so that when the company enters the market, it has a clear idea of what they will expect in the market and what to do in order to make their products more unique as compared to the product of other competitors in the market. Taylor wine is a successful business today because it has followed and adhered to all the business rules and strategies that a business should consider in order for it to succeed. For more information on the Australian market check on this: https://en.wikipedia.org/w/index.php?search=Australian+market
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