Adidas – Promotion mix Instruction:
• Introduction- Minimum 1 page
• identification and analysis of the target market for Adidas. – minimum 1 page
• Analysis of a “promotion mix” – Minimum 3 to 4 pages
Areas of Focus :
– Promotional Message
– Promotion Objectives (to inform, to persuade, or to remind)
– Promotion Methods used to reach target customers – nature & types (personal/mass selling/sales promotion/PR – (show evidence of them, if possible), strategies deployed, importance of integrated marketing communications (IMC), frequency & promotion budget and overall promotion effectiveness
– Organizational set-up for Promotion
– Use of digital marketing: social media marketing, technology (blogs, podcasting, search engine marketing, on-line videos, etc.)
– Critical Success Factors in Promotion Decisions
• Conclusion- Minimum 1 page. For more information on Adidas Promotion Mix check out: https://www.thinkwithgoogle.com/marketing-strategies/video/adidas-marketing-case-study/
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