Marketing Plan

Developing an individual written Marketing Plan and Research Report for the student’s respective food company/brand/product (GREGGS UK)  based on the secondary and primary data collection. The development of the plan should use marketing tools and techniques, which were introduced during lectures, seminars, and laboratory exercises. The report will also draw heavily upon primary data collected as part of the summative assessment (as outlined above). Each student will develop a general marketing plan and research report, but pay particular attention to one element of the marketing mix.

Marketing Plan and Research Report (Word length: 2000 words.

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Plan
From as low as $9/Page
Order Essay

Individual students are required to develop a one-year Marketing Plan and Research Report for a food company/brand/product in the North East of England. It is important to note that rather than providing a description of the food company/brand’s current marketing strategy, the plan should outline the student’s suggested strategy for the company/brand over the next year. This part will count for 90% of the total module mark. The submission time for this report will be confirmed when this information becomes available.

The two parts of the assignment will be marked together and will constitute 100% of the total module mark.
Marking Scheme for the Individual Assignment-

Marks:    Parts:
5    1.    Executive summary (summarise the market situation as well as the plan’s objectives and highlights from the report).

15    2.    Environmental analysis (examines environmental factors affecting the company/brand/product, and its marketing, using the appropriate analytical tools).
A.    Macro-environmental factors (how demographics, economic climate, technology, legal and regulatory issues may affect the marketing plan and research report).
B.    Micro-environmental factors (how suppliers, channel members, competitors, and customers may affect the marketing plan and research report).
C.    Competitive strategy (how the company/brand/product will compete in the market(s)).
3.    Marketing Strategy (discusses the overall strategy and objectives).
A.    Marketing objectives.
B.    Financial and societal objectives (if applicable).
C.    Segmentation, positioning, and target market(s)
25    4.    Marketing research (research conducted and needed to support the marketing plan).
A.    Present the results of the primary and secondary marketing research you have conducted and describe their implications for your company/brand/product.
B.    State the major discovery and see whether your findings can help you to determine the product, pricing, distribution channel, and promotion strategy.
C.    Illustrate clearly how you have used the primary data you collected to help inform the development of this report.

105.    Marketing mix summary (a one-page table summarising major elements of the marketing mix). This should be adapted to fit with the strategy implementation.
A.    Product.
B.    Pricing.
C.    Place.
D.    Promotion.
E.    Service marketing components (if applicable).
20    6.    Detailed strategy for one element of the marketing mix.
A.    For one element of the marketing mix (from part 5 above), develop a more detailed description of planned marketing activities and expected outcomes.
B.    You will also be expected to draw upon the primary and secondary data collected within the module to support your ideas. More details will be provided in class.
C.    The detailed strategy needs to be designed to accomplish previously specified plan objectives.

15    7.    Reflective statement (Individually write a 500-word reflective statement that includes the following).
A.    A description of how primary and secondary data were used to inform your marketing plan and research report.
B.    A summary of the challenges you faced, related to the academic literature on data collection and research method.
C.    A description of the things that you would do differently when conducting marketing research like this in the future.
D.    A list of other methods (alternatives to research methods used in the development of the report) that could have been used to meet the research objectives.
E.    A description of how collecting data met the ethical requirements needed when collecting primary research (this could include a description of where the data was stored, who had access to the data, and how it was used).

I will attach the questionnaire I made below and as well as the markedly initial idea below. For more information on Marketing Plan check on this:

Custom Homework Writing Service

The Homework Writings
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers’s team of writers write all papers from scratch. We deliver 100% original, unique papers. That’s what makes us the best custom homework writing service

Free Revisions

We provide unlimited free revisions to all customers and on all papers. Try The Homework Writings today for the best custom homework writing service and experience in the industry.

Title-page gives clients title pages free of charge. Your only job is to fill out our order form. We will handle the rest.


As the leading essay writing service, we never submit any paper without a reference/bibliography page. We do this free of charge too.

Originality & Security

At, we take great pride in delivering only high-quality 100% original papers to all our clients. We also never share any of our clients’ information with third parties. Your data is safe with us.

24/7 Customer Support

No other custom homework writing service has a friendly, always available customer support team to respond to clients like us.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Why outsource our services

We have the best customer support team for your essay writing needs.


Flexible Pricing

You won’t find any other custom homework writing service with pricing as flexible and affordable as ours.


Admission help & Client-Writer Contact

We provide a direct line of communication with our writers for the best writing experience.


Paper Submission

As the leading custom homework writing service, we take deadlines very seriously. You will have your paper submitted on time without any delays.


Customer Feedback

We truly value your feedback, good or bad, and always use your feedback to help us provide you with an even better custom homework writing service