Digital Marketing
Course Name & Code: BUS5075 (1) Digital Marketing 20/21 (1)
The output results (output document) should be according to the below points:
Please find 10 original digital marketing cases/campaigns that effectively use the concept with your comments relating to the Digital Marketing Course.
Specifically, you are required to find and share link (YouTube video, article link) together with your comments that includes:
1. Main Objective of the ad/campaign.
2. Target segment (socio-economic-status, psychographic segment, etc.).
3. Main appeal (a tactic used, i.e., crowdsourcing, marketing automation, gamification, etc.).
4. Creative idea.
5. The results together with your comments.
Each case should be a max of 5 lines. A total of 10 cases should not be more than 2-3 pages. The total 10 cases should be from Sports, Technology, Kids & Automobile fields. Better to be all YouTube campaigns. For more information on Digital Marketing check on this: https://en.wikipedia.org/wiki/Digital_marketing
