Critical writing about the previous study.

1-A framework for cross-cultural advergame design: a comparison between brazil and the UK Wanick Vieira, Vanessa.University of Southampton (United Kingdom), ProQuest Dissertations Publishing, 2017. 10755212.

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2-The effects of flow, self-construal, product involvement, and game-product congruity on brand personality in advergames among college students Lee, Chia-Wen.Argosy University/Seattle, ProQuest Dissertations Publishing, 2013. 3557575.

3-A Proposed Accessibility Model of In-Game Advertising Effects Dickinson, Ted M.The Ohio State University, ProQuest Dissertations Publishing, 2016. 10307182.

4- How character presence in advergames affects brand attitude and game performance: A cross‐cultural comparison Yung Kyun Choi  Sukki Yoon  Charles R. Taylor First published: 21 October 2015

5-False recall of brands in advergames: a cross-country comparison Monica D Hernandez, Michael S Minor  Journal of Research in Interactive Marketing

6-Bilingual consumer memory in the advergaming context: A cross-script comparison


I need:
The title of the study, sample, theory .methodology and result conclusion. For more information on Advertising check on this:

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