Natureview Farm Analysis Assignment

Please use the case assignment questions as an initial basis for your analysis. These questions are meant to highlight salient issues in the case. Do not answer these questions directly in your memo. Please note that the quantitative analysis is provided to you as background information only. Do not focus on this in your case analysis.You must focus on the qualitative strategic marketing issues.

How has Natureview succeeded in the natural foods channel?
What are the two primary types of growth strategies under consideration by Natureview?
What are the strategic advantages and risks of each option? What channel management and conflict issues are involved?
What action plan should the company pursue? What changes in the current marketing mix, sales, brand, and channel partner arrangements do you recommend in order to implement the action plan? You MUST address all elements of the Marketing Mix.

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Case Memo Assignment Checklist

Check each of the item that you have completed:

You used the 3-paragraph format

You stated the marketing problem/challenge in Paragraph 1.

You included a Summary of recommendations in Paragraph 1.

You provided an appropriate rationale in paragraph 2.

You provided support for your selected strategy using marketing theory and data from the case.

You addressed the possible drawbacks to your strategy.

Your action plan in paragraph 3 includes all elements of the marketing mix – Product; Price; Place, Promotion. You also provided sufficient detail for each element.

You addressed any significant cons to your action plan

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