PEST Analysis Journal Entry Assignment

Textbook:
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
https://online.vitalsource.com/#/books/9781323591512/cfi/6/10!/4/2/2/2/4@0:0.00
You may not be able to open this e-textbook but please do your best to write as it relates to topic and question.

Chapter 3: Collecting Information and Forecasting Demand, pp. 67-95
Chapter 4: Conducting Marketing Research, pp. 99-120
Unit II Journal
Instructions
If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company’s sustained competitiveness? Why, or why not?
Your journal entry must be at least 200 words in length. No references or citations are necessary

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