Applying the ROPE Process Assignment

In most public relations activities, there is more than one option for accomplishing objectives. The successful practitioner uses a disciplined planning process, careful judgment, and appropriate activities designed to accomplish specific results. Using such a process, a good practitioner can justify his or her choices.

For this Assignment, you will read “Case Study: Alaskan Brew Comes Clean” about the Alaskan Brewing Company’s efforts to expand into Washington state. In Public Relations Communications, you must format, and this enables engagement and faster comprehension.

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You will then write a 4- to 6-paragraph essay. In your essay, be sure to address the following:

Briefly outline the ROPE process in this case.
Why did the company choose this research? Why was this important?
What other objectives might the organization have included in this case?
Do you believe the organization used the best programming options? Why or why not?
How well did the evaluation tie back to the organization’s objectives?

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